In Italy, too many three-star hotels!
46% of the 33,290 hotels don’t reach higher category in spite of the demand.
International standards and foreign tourism demand for more hotels from 4-star category and up. As many as 46.1% of 33,290 Italian hotels enjoy the classification to three stars, while 5 stars are only 428, or 1.3% of the total. Not only. 55% of Italian hotel has less than 24 rooms.
The photo of the hotel industry in our country was taken by Reag advisory group and placed in the context of the tourism trend, which, thanks to international insecurity is showing a positive raise for Italy. So, this enabling environment should be better exploited, particularly for a country so attractive for tourism, such as ours.
The accommodation system. The Italian hospitality is made, according to the report of Reag, of inadequate structures from the point of view of structural and dimensional standards, energy equipment and services than the European standards. It is noted that in recent years has started a slow process of adjustment.
"The expectations of supply and demand are kept apart, the scarcity of quality product and income, in addition to the high impact of taxes on the property, deters investment in the Italian sector of hotellerie by institutional operators ", says the report. In France or Germany, the net profitability guaranteed by the receptive structures is around 6-6.5%; in Italy the situation is very different and the gross returns for each type are: trophy assets from 5.0% to 5.5%; prime locations in the city centers of Rome, Milan, Venice and Florence from 5.5% to 6.5%; near the center and periphery of the prime location and secondary cities from 6.5% to 7.5%; properties in touristic sea, mountains and lakes resorts from 6.5% to 8.5%.
Hotels in numbers. Inbound tourism in Italy is increasingly oriented, as mentioned, to accommodation of high standing able to provide adequate services and meet the demands of the international traveler. In 2014, the latest figure available on an annual basis for Reag, shows an increase of beds offered in category 5 and 4 star hotels, respectively, 7.5% and 1.8%; in 3 star hotels, the situation is basically stable, whilst there was a decline of the bed places of economic category (-2.8%). The hotels that have been part of photography are 33,290, substantially stable datum on an annual basis (-0.1%) with 1,090,300 rooms and 2,241,239 beds (+ 0.3%).
16.5% of the hotels are concentrated in Trentino Alto Adige (5487) and 13.4% in Emilia Romagna (4453); the largest number of beds is in Emilia Romagna (around 300 thousand). Tuscany and Campania have the primacy of the 5-star hotels with, respectively, 58 and 55 hotels (4-star-hotels excel in Lombardy, 573). 46% of the hotel exercises and 43% of beds belong to the 3-star category. 40.6% of the hotels are medium size and that has a number of rooms from 25 to 99; 55% have fewer than 24 rooms.
The European hotels. In 2015 in selected European cities was achieved an occupancy average rate ( "Toc") of 75.2%. The city that registered the best performance is London (82.2%) which scored a + 6.5% on an annual basis, while Vienna is positioned in line with Toc 73%. Paris reported a negative change of 4.8%, due to the terrorist attacks that have reduced significantly the move. As for the Apr (average profitability per room) Paris holds the record with about 255 EUR / room; the more positive changes have been recorded by London, Amsterdam and Madrid with increase of over 10 percent.
The Italian improve. Looking at the international scene, there is reduction in occupancy gap between the main Italian cities with other European and non-European locations. Reag emphasizes that, in fact, in international benchmark, on some of the major European cities, weighs the theme security that adversely trend in the employment rate of the rooms. For example Brussels, which rate stops at the 55.8% recorded also in May a strong contraction of the change, equal to 28.7%. But also Hanover, with a reduction of 10.3%, shows the occupancy rate remained at 57.6%, and Paris, which marks a decrease of 9.4% and an occupancy rate remained at 73%.
The international brands in our country. In 2015, Marriott International hotel group recorded an increase of 6.8% in the number of structures, on an annual basis, followed by the Hilton hotels brand with 5%; closes in third place, highlights Reag, Starwood Hotels & Resorts with 4%. Compared to 2010, the same brands have registered increases respectively of 24%, 21% and 23%. The only negative performance is that of the Best Western group that sees a drop of structures equal to 3.6% on an annual basis.
Investments. Historically, Italy has about 6% of the total amount of transactions of the hotel industry made in EMEA (Europe, Middle East and Africa). At the end of 2014 invested volumes stood at about 510 million euro, slightly below 3%, under the historical average of EMEA transactions amounted to 21.5 billion dollars. In Italy, in 2015, the turnover of hotel real estate investments amounted to 800 million euro, corresponding to 4% of the total EMEA, totaling 22.6 billion. On an annual basis there was an increase of over two percentage points. 2016 will be another good year and it is expected, according Reag, to return to pre-crisis levels. The dynamism of the sector is confirmed by new openings, restructuring and management changes, in the top range and in intermediate categories, all oriented towards high quality.
2015 in Italy. In 2015 the Italian territory has been affected by 18 interventions for a total of 2,300 rooms. Of particular note is the opening of three 5-star hotels (1 in Venice and 2 in Milan for about 570 rooms), three 4-star hotel (in Milan, Turin and Trento for about 355 rooms) and two 3 star hotels (Florence and Milan for about 140 rooms). According to the data released by Str, as regards the hotel pipeline development in Europe, the Italian slice is very small. There are only 17 hotels and 2,983 rooms planned by 2019, divided between Rome (6), Sicily (3), Milan (2), Italy Centre - between Tuscany, Umbria, Marche and Lazio (2), 1 in South Italy (excluding Sicily), one in Veneto, one in Florence and one in Lombardy (excluding Milan).
Technical indicators. The Str Global figures for the occupancy rate rooms, in 2015 confirm the excellent results achieved by the city of Milan. Toc of the Milan has amounted to 69.4%, posting + 9.4% compared to the same period of the last year, lower than Florence of about 5 percentage points (74.4%), which however had a smaller increase 1%. Naples is the second city after Milan to have achieved a significant increase (+ 9%); follows Torino (+ 7%) and Bologna (+ 4.4%).
Tourist flows. The tourism sector represents 11.8% of the Italian GDP. Also contribute to the positive trend the increase of domestic tourism (+ 1.8% in 2015) but, above all, the one coming from abroad. Over the past 10 years, the incoming in Italy grew by 32.2%, in line with the global tourism market trends in 2015 showed 1.1 billion arrivals, destined to increase to nearly 1.8 billion in 2030. Italy is ranked 5th in the world, accounting for 4.3% of the international movement, and in third place in Europe after France and Spain, both with just over 400 million visitors. In 2015, arrivals in hotel and non-hotel accommodation structures, were 109 million and 384 million attendances, respectively + 2.7% and + 1.9% compared to 2014. In the last 10 years have increased the flows from Russia (from 1.2 to 3.7%), Poland (from 1.3% to 2.3%) and China (from 0.9% to 1.9%). Italy is expected to further strengthening by a + 3.3% for 2016, and +3.6% in 2017.
Tourism spending in Italy. The Bank of Italy data show that spending of foreign travelers in Italy, amounted to 35.556 million euro, grew by 3.8% on an annual basis (this is 1.3 billion euro more) in 2015. The increase in spending is bigger if we consider only the "leisure" trips (+ 5.8%) or only stay at hotels and resorts (+ 5.5%). In January-March 2016 it was recorded a growth rate of + 3.3%, reaching 5.84 billion and confirming the positive trend of 2015. The highest per-capita expense is of Japanese tourists with 194 euro per day, followed by the Chinese with 184 € and with 169 € the Americans.
Arrivals and presences in Italy. In 2015 in hotels and supplementary accommodations, there has been an increase in arrivals of 2.7%, a smaller increase of presences 1.9% annum. Compared to 2014, the arrivals of the resident component rose by 2.1%, and those of non-resident component by 3.2%. In hotels increased both arrivals (+ 2.4%) and the presence (+ 1.8%). Italian arrivals and presences represent respectively 51.4% and 50.2% of the total. Arrivals in the extra-hotel exercises correspond to 21% of the total (+ 3.5% on 2014) while the presences of 33% (+ 2% on 2014). The data of 2015 confirm the structural trend, which occurred over the past decade, the reduction in the average stay in the accommodation structures, which goes from 4.1 nights in 2003 to 3.5 in 2015.
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